Wednesday, October 23, 2013

Scatter My Ashes as Bergdorf's

For those who are a bit confused about my title, "Scatter My Ashes at Bergdorf's" is a documentary that takes the viewer inside the prestigious and exclusive retailer Bergdorf Goodman's from it's beginnings to the powerhouse hub of designers it is today.

If you haven't seen it yet, I recommend watching. Even if just for the glimpses of glittery dresses and perfectly manicured showrooms, it's absolutely worth it. It is entertaining and fascinating: essentially a wonderful look into the inner workings of a store on that level with that much power behind it's name in the fashion industry.

The woman behind it all today is Linda Fargo, and while she looks like Anna Wintour, it's very quickly revealed she's the polar opposite of Vogue's "Ice Queen". She comes across as easily approachable and always smiling, which almost adds more likeability to Bergdorf's, not that it needs any more of course. Aside from Linda Fargo, there is commentary from various designers that are in Bergdorf's, hopeful designers trying to get in, big names in the fashion industry commenting on their experiences with the retailer, and most importantly, people who actually for Bergdorf's. 

With all the wonderful aspects of the documentary, there was one comment that especially stood out to me: Bergdorf's is the "American Dream". I completely agree for entrepreneurs, for designers, for current and aspiring customers- there's nothing better and more prestigious than Bergdorf's. Every designer aspires to have their collection be presented there; every customer wants to shop there, every entrepreneur wants their business to end up like Bergdorf's. To create a business that millions of people flock to to see and experience, and have that last for so long and continue to thrive through recession and decades of shifting economic mindset; it's the ultimate dream for any business owner, and anyone really.

To sum it all up: Scatter my Ashes at Bergdorf's is a beautiful, glittering homage to one family's dream and a testament to the endurance of the ever-aspiring American Dream.

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