Wednesday, August 27, 2014

Tory Burch for FitBit

In the last few years fitness has become a prominent presence in the fashion industry. Instead of tight jeans, there are designer track pants and instead of cardigans, there are sequined wind breakers. Fitness and fashion seemed to have simultaneously fused, and with that ever-present fusion on the runway and on the streets, collaborations have begun to pop up left and right. 

Designers, celebrities and fitness companies are taking their products to a new level to satisfy consumer demands. With fitness as a big part of our culture, it only makes sense that our clothes need to look good, not only when we're at work and out to dinner, but when we're working up a sweat too.

To satisfy the need for designer duds that look good while doing burpees, a feat in and of itself, there have been collaborations across the board:

 - Kate Hudson for Fabletics

- Heidi Klum for New Balance

- Stella McCartney for Adidas

Even Riccardo Tisci for Nike! Yes, the guy that designed Kim Kardashian's wedding dress is making clothes for Nike. 

(Don't worry though, I don't think there are any lace trains in his collection. It'd be a little hard to do squat thrusts with a lace train behind you. Think about it.)

My favorite collaboration thus far though is one I just found out about last week and I'm so excited I decided to do my post about it tonight: 

Tory Burch for FitBit 

 FitBit is an amazing product that is essentially a high-tech bracelet or necklace that helps keep you healthy. It tracks how many calories you burn in a day, how many calories you take in, and most amazingly; how well you sleep. This amazing device actually monitors your sleep patterns so you can see how well you're sleeping, or not.

This collaboration is awesome, not only because Tory Burch is an amazing designer, but now keeping healthy doesn't look boring. It looks you're wearing a beautiful designer bracelet...that also happens to be helping you keep fit. 

The Tory Burch accessories don't come with the monitoring device, which goes for about $100.

The price of staying healthy and looking impeccably chic while doing so? Priceless.

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